Creative

Why TikTok Made Me Buy Aerie’s Viral Leggings

www.vogue.com


Like so many others last November, I came across a viral TikTok video on my “For You” page of a young woman, Hannah Schlenker, nonchalantly dancing to Justin Bieber’s song “Drummer Boy” in her kitchen. To my surprise, the video’s virality did not owe to her “why bother” dance style—it’s as though …

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